Content marketing explained in a little story
Andre, his wife and 2 boys want to go to Mozambique for the holidays. They are thinking about Ponta do Ouro. However, they are not sure if it’s interesting for their 2 kids.
Andre goes to google and searches activities for children in Ponta. Google shows several guesthouses & hotels but they are still not sure if Ponta is the right place, so he is not interested in places to stay(yet).
One of the google search results is titled:
5 fun activities for children while on a holiday in Ponta.
Andre clicks on the link and realises this is what he was looking for. Ponta seems to be great for their kids and he also gets a lot of useful tips for families and parents with children about how to make the most of a holiday in Ponta.
Andre now sees that the article is on the website of a guesthouse that is dedicated to families with children. This is exactly what Andre was looking for. He now knows, Ponta is the right destination and he also found accommodation already
The guesthouse that published this blog with useful tips & info now made sales through content marketing
In Content Marketing Institute words: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Are you creating and distributing valuable content relevant to your audience?
Want to explore the possibilities?