Content marketing explained

How to get more bookings with content marketing

Content marketing explained in a little story 🔍

Imagine…… 🪄

Andre, his wife and 2 boys want to go to Mozambique for the holidays. They are thinking about Ponta do Ouro. However, they are not sure if it’s interesting for their 2 kids.

Andre goes to google and searches activities for children in Ponta. Google shows several guesthouses & hotels but they are still not sure if Ponta is the right place, so he is not interested in places to stay(yet).

One of the google search results is titled:

5 fun activities for children while on a holiday in Ponta.

Andre clicks on the link and realises this is what he was looking for. Ponta seems to be great for their kids and he also gets a lot of useful tips for families and parents with children about how to make the most of a holiday in Ponta.

Andre now sees that the article is on the website of a guesthouse that is dedicated to families with children. This is exactly what Andre was looking for. He now knows, Ponta is the right destination and he also found accommodation already 🙌🏾

The guesthouse that published this blog with useful tips & info now made sales through content marketing 💫

In Content Marketing Institute words: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Are you creating and distributing valuable content relevant to your audience?

Want to explore the possibilities?

Gepubliceerd door Charline van Deth

Your Content Marketer

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