Are you stuck coming up with new content or don’t you have any idea at all what to post about? Let me help you to get started, I’ll share with you a few content ideas today. I am sure you came up with the basics already so in this post we will focus on some different ideas.
1.Behind the scenes
Take your followers by the hand and show them behind the scenes. Create a video of your chef preparing his mise en place or take them with you grocery shopping or show them what a day looks like at your place. What time does the staff come in, what happens first etc. Whatever it is, showing a few behind the scenes always interests the follower.
Social media is a great place to showcase your reviews. You can copy them from tripadvisor or Booking.com or you can create attractive visuals with your reviews. It helps guests deciding if they want to stay at your place.
3.Activities in and around town
Guests want to know about activities and highlights to see around town. Show them around in a video, or create separate posts with places to visit. Tell your followers where they can find tickets for public transport, how it works and keep an up to date agenda with latest activities.
4. Answer FAQ
Write down some of the most frequently asked questions and create posts about that. You can use a ask me sticker in stories or just film yourself answering the questions. Or you can make different posts per question and put them under one highlight FAQ. On Instagram you can make Reels in which you can add music and text, this would be a great way to answer those FAQ.
5. Room tours
Instead of just posting pictures of your rooms give a tour around the hotel on video. Take the guests by their hands and show them around, what are the most beautiful rooms and their views, what other services do you offer and tell them what they can expect.
These were just a few ideas but of course the possibilities are endless. I hope this got the creative process of content producing started.
Keep in mind that just posting pictures randomly is not going to do the work. You need to have a basic social strategy in place 👏