4 reasons why you need a Social Media Manager

Why do you need a Social Media Manager?

I can hear you think: why even bother if I can do it myself or my employee can do it, right? 🙇🏼‍♀️ You are posting pictures of your establishment and you add some random hashtags. Great! Well, I am sorry to bring you the bad news but that’s just not gonna do it!🙅🏽‍♀️

A Social Media Manager can bring your business so much more than just randomly posting pictures. They know the best times to post, plan in advance, use a strategic plan, know how often to post on each platform and analyse the content and see which content works best.⁣

To be more specific here are a few reasons you should hire a Social Media Manager: ⁣

1. Engagement with your audience: This is super important and I often see businesses that never reply to questions. Once you post something and you get a reply don’t ghost your audience. Now is the time to get into a conversation or at least acknowledge their interest. ⁣

2. Time: While running your hotel, keeping up with managing staff, maintenance and what not you sometimes sit down to upload a picture on your channels. It keeps stressing you because you’ve heard that ‘you have to keep your socials updated’. Other hotels in the same area have beautiful profiles and you can’t keep up. How nice would it be if you don’t even have to think about it. You just focus on the most important things within your business and your social media manager takes over your online presence. That extra time you’ve got for new projects and the peace of mind is a win-win.⁣

3. Analytics: Your Social Media Manager keeps track of the posts and what it does online. They research what your audience is interested in and make sure they are provided with that information. ⁣

4. Content: If I go to a hotel I always search for it online. Unfortunately I often see they made a great start and then don’t upload for ages. A Social Media Manager will think ahead and make sure to post consistently which is important to build your social media following. It’s another way to show all the great benefits of your place! ⁣

Does this give you an idea of what a Social Media Manager can do for you? Let me know if you have questions! ⁣

Gepubliceerd door Charline van Deth

Your Content Marketer

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