3 reasons why Social Media is important in the hospitality industry

I know it’s hard to come up with content every week. As a business owner you don’t have time to worry about creating posts for social media. Or maybe you don’t even see the value of social media for your business.

Well, the media industry has changed. TV is being used less, while social media usage is still growing. Guests want to see what they can expect and that is why visual content is very important in the hospitality and travel industry. So let me share with you why using social media is a very important hotel/restaurant marketing tool that you should start taking serious. ⁣

1. Social media is here to stay, if you like it or not. 𝐈𝐭’𝐬 𝐚 𝐰𝐚𝐲 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐠𝐮𝐞𝐬𝐭𝐬 𝐚𝐧𝐝 𝐭𝐨 𝐞𝐧𝐠𝐚𝐠𝐞/𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧 𝐲𝐨𝐮𝐫 𝐫𝐞𝐠𝐮𝐥𝐚𝐫 𝐠𝐮𝐞𝐬𝐭𝐬. 𝐘𝐨𝐮’𝐥𝐥 𝐠𝐞𝐭 𝐚 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐮𝐩𝐨𝐧 𝐠𝐮𝐞𝐬𝐭 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐚𝐧𝐝 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧, 𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 with your followers(=potential guests). By posting regularly you are sending out a positive signal and show that your business is open and active. ⁣

2. Guests and travellers begin planning their trip using a search engine and looking on social media for inspiration and reading reviews. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐭𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐩𝐫𝐨𝐜𝐞𝐬𝐬! So if you are not visible online, these guests are booking with your competition! ⁣

3. By sharing your content on social media, you are giving users a reason to click-through to your website. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐡𝐞𝐥𝐩𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 & 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧𝐝 𝐛𝐨𝐨𝐬𝐭𝐬 𝐒𝐄𝐎 ⁣

Investing in social media is a MUST! ✔️

Gepubliceerd door Charline van Deth

Your Content Marketer

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